Thursday, September 14, 2006

The Big Welcome

So, with the boss starting up a Burn Magazine blog, and turning into a full-blown internet nerd over night, he suggested all the editors start one. Unfortunately he only suggested this to me, so the other editors may not catch on just yet.

Something I've never been able to understand is the point in having a blog when you've got nothing to say. Let's face it, your average web-surfing pleb has nothing to say. No one cares what you had for breakfast this morning, what you watched on TV last night, what your mate at school did today or what tid-bit of utterly useless nonsense you found on some back-water gossip site. Seriously, no one.

Does this mean there are worthwhile blogs? Well of course. There's a worthwhile version of everything (except TV soaps). For instance, a band or musician's blog about the progress of a new album. A technical faults and fixes blog for a new piece of software. A tour/travel blog by someone people actually care about. All good stuff.

This of course begs the further question, why are Burn Magazine editors' blogs worthwhile? Well, I can't speak for all of them, because most of them don't know this is on the table yet, but for myself and Sion: I guess people read our stuff. What they get to read however, is the finished, (mostly) polished front-line stuff. They don't get the reasoning behind things, they don't get to know what we left out or elected not to cover in favour of the bits we did do and they certainly don't get to know what else we're up to that isn't directly related to the published content of the mag.

So that's what these are for. Potentially interested readers. Does that put us above the internet plebs? Well, probably not. But there's actually a chance people might care about what we have to say. It's not much of a chance, but it's a tangible possibility.

"I ain't got time for this game"